Indian Chief

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NYPL ID number: 1800682




Maxwell Fox, The Lorillard Story


Geroge Arents Collection, The New York Public Library, Astor, Lenox and Tilden Foundations
As their tobacco company grew, the Lorillard brothers sought to maintain competitive advantage by turning to ever more sophisticated forms of advertising. They began direct mailing campaigns, printing and sending out broadsides. Eventually, they created private labels which became so popular that they were collected as trading cards. The one shown here is an ad for Century Fine Cut and depicts Nature in the form of a white woman offering tobacco to a seated Native American.


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“Indian Chief,” Black Gotham Archive, accessed July 10, 2018,